Designing a content experience, not just a blog

The Marionnaud blog was designed as a brand content platform, not a traditional editorial section. The objective was to create a seamless, inspiring experience that reinforces brand desirability while making content easy to explore, read, and consume.

My role
As Head of Creation, I led the UX vision and UI direction, ensuring the blog served both brand storytelling and user needs, while fitting naturally into the broader Marionnaud ecosystem.

What I did
Defined the UX strategy: content hierarchy, navigation logic, and reading flows
Designed the information architecture to simplify access to articles, themes, and editorial series
Led the UI design, translating the brand platform into a clear, elegant, and editorial visual language
Ensured consistency between brand content, e-commerce, and marketing touchpoints
Collaborated closely with content, marketing, and tech teams to align editorial ambitions with technical constraints

Creative leadership
I acted as a creative orchestrator, aligning stakeholders, inspiring teams, and maintaining a high level of creative quality under tight timelines.

Impact
The experience was designed to feel:
Fluid: intuitive navigation and effortless reading
Editorial: strong typography, rhythm, and visual breathing space
Useful: content structured around inspiration, advice, and discovery
Rather than overwhelming users, the design focuses on clarity and intentional simplicity.