From creative vision to impactful brand experiences

As Head of Creation, I lead the creative direction of Marionnaud’s marketing campaigns, from concept to execution, combining brand storytelling, desirability and commercial impact.

My role
I develop creative concepts and art direction, collaborating closely with internal teams (marketing, CRM, digital, merchandising and retail) to deliver cohesive 360° campaign toolkits across all touchpoints.

What I did
Creative direction: Define campaign concepts, visual identities and storytelling.
AI-powered creation: Generate campaign visuals using AI to accelerate production and creative exploration.
360° deployment: Develop toolkits for digital, social media, CRM, retail, POS and print.
Cross-functional collaboration: Align internal teams to ensure brand consistency and seamless execution.

Creative leadership
I acted as a creative orchestrator, aligning stakeholders, inspiring teams, and maintaining a high level of creative quality under tight timelines.

Impact
Delivered a cohesive, emotionally resonant campaign across all channels
Strengthened brand desirability during a key commercial period
Increased speed of execution while preserving creative excellence