Shaping brand expression across every touchpoint

Beyond large campaigns, I have led the art direction of a wide range of communication assets that bring the brand to life on a daily basis. From digital content to retail materials, these supports are essential to ensure a consistent, premium and recognizable brand expression.

My role
As Head of Creation, I defined the creative direction and visual standards, ensuring that every asset, regardless of format, aligned with the brand platform and delivered clarity, impact and desirability.

What I did
Set the artistic vision for brand communication assets across digital, print and retail
Defined visual hierarchies, tone and storytelling principles for recurring formats
Supervised creative production for:
Digital content (emailing, social, website assets)
Retail communication (in-store visuals, signage, POS)
Print materials and brand collateral
Collaborated closely with marketing, merchandising and retail teams to adapt assets to business needs without compromising creative quality
Integrated AI tools to support visual exploration, concept iteration and production efficiency

Creative leadership
I ensured a high level of creative consistency while allowing flexibility, empowering teams and partners to execute efficiently while maintaining strong brand standards.

Impact
Elevated the overall quality and coherence of brand communications
Improved speed and efficiency of creative production
Reinforced Marionnaud’s premium positioning across everyday touchpoints